In 1937, the original knight shirt silk scarf inspired inspiration, Hermes scarf was launched. In the same year, Hermes celebrate the 100th anniversary of the birth of the young. Emile Hermes love led to the birth of a series of collections by the descendants of another collection, to make it more rich. Among whether paintings, books or art objects, object capture inspiration for designers.
In 1951, Emile Hermes’s death, his son Robert Dumas (1898-1978) to the throne, in cooperation with another love husband Jean-Rene Guerrand sincerely. Hermes orange gift box carriage trademarks and witnessed a steady stream of new products available: Perfume 1949 and subsequent tie.
In the immortal EmileHermes promote creative spirit, Robert Dumas and actively participate in the creation of new products, purses, jewelry and other accessories series, many more soon to become classics. His strong interest in scarves, more Hermes scarf a generation master laid the foundation.
At that time, a new Princess of Monaco Grace Kelly carrying a saddle bags from Hermes handbag design pictures caused a sensation. This package was immediately named Kelly Kelly bag, and quickly became popular. Duke of Windsor and his wife, Komori United States Davis, Ingrid Bergman, Luo Lanba high, Heng Fulie Bogart, the Kennedys and all budding superstars, such as Romy Schneider and Catherine Deneuve, Hermes are loved me.
In the 1970s, a series of Hermes stores throughout Europe, Japan and the United States opened.
In 1978, was born in 1938 fifth-generation member of the Hermes Jean-Louis Dumas to become a leader, to work together with other family members, the young energetic enthusiasm injected into the group. His silk products, leather goods and other fashion re-interpretation, and the use of advanced techniques combined with traditional production. He set up a watchmaking segment called La Montre Hermes in Biel, Switzerland, and produced ceramics, silver and crystal and so on.
In 1976, Hermes set up holding companies to expand and strengthen the global business, Jean-Louis Dumas so that the Group had a remarkable growth, thanks to his always striving for perfection, consistent policy.
In 1987, Hermes celebrates its 150th anniversary, has repeatedly affirmed its artisan and artistic spirit combined with a unique style. The festivities include fireworks, held in Paris, to share the joy of this event and other major cities. Hermes also introduced at this time of the creation of the title, was announced after all the world’s segments are jointly implemented annually.